Main Article
The New Black is an innovative, retail experience where worldwide artisan coffees and teas can be celebrated and enjoyed in one place.
The New Black, on Philpot Lane in London and in the shadow of 20 Fenchurch Street (the ‘Walkie Talkie building'), is a revolutionary coffee experience. Conceived and founded by Malaysian-born, British design consultant Phoa Kia Boon, it offers an exclusive collection of artisan coffees from the world’s most renowned coffee roasters in a highly-designed, business-class environment. Everything encompassing the barista workstations, guest seating, graphics, packaging, cups and clothing has been designed to create an engaging, modern and premium experience. Materials such as steel, wood and granite lend the environment an understated yet refined ambience. The store has developed interactive apps for iPads in the outlet that feature the entire menu, biographies on every coffee, tea and food pairings, artisan in the collection, and Taste Wheels designed to help customers better understand the different flavour profiles of each coffee roast.
Locate Retail represented The New Black in the acquisition of their Philpot Lane premises.