Specialist training retailer opens flagship store

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Europe’s only specialist training retailer, Whatever It Takes, has taken an assignment of Squint Ltd’s lease at 178 Shoreditch High Street, E1. “Fitness is becoming a sport in its own right and we want to encourage and empower people to take part in this. When people look good, they feel good and they ultimately perform better. We want to help them achieve this and our new store in Shoreditch is a great location for us to attract our core customers” said Sam Kitching, co-founder of Whatever It Takes. “The fitness market is exploding off the back of the functional fitness moment. We are the first retailer to take notice of and cater specifically for this trend and we are really looking forward to opening our new store in Shoreditch”, said Dan Williams, co-founder of Whatever It Takes.

As their retained agent, Locate Retail represented Whatever It Takes. Richard Susskind & Company represented Squint Ltd.